Alan Quasha Report

Alan Quasha’s involvement in a wide range of business, philanthropic and research-related endeavors has led him to participate in the work of the Weatherhead Center for International Affairs. Begun in 1958 as simply the Center for International Affairs, it changed its moniker to its present appellation as a result of and in gratitude to Celia and Albert Weatherhead and the Weatherhead Foundation who bequeathed a bountiful endowment to the Center in 1998.

The Center plays a significant role in understanding and developing solutions to international problems and issues as the largest international research center contained within the esteemed Harvard University Faculty of Arts and Sciences. Taking part in the work that is going on at the Center, which is as relevant now as it was at is founding over 50 years ago, Alan Quasha expresses a concern for the well-being of citizens around the world.

Recent CDC Study findings demonstrate that the Brain Trauma Foundation’s Guidelines can not only save lives – but that they can save a great deal of money as well. Alan Quasha, in addition to his professional roles as President of Quadrant Management, Inc. and co-chairman of Carret Asset Management, serves as the chairman of the Brain Trauma Foundation.

Healthcare professional often have trouble assessing diagnostic and treatment options for traumatic brain injuries. In order to meet this need, the Brain Trauma Foundation created evidence-based Guidelines for healthcare professions. With these Guidelines, medical professionals can develop effective protocols to improve patient survival rates and outcomes.

One CDC Study has demonstrated that the BTF Guidelines could decrease deaths by 50% while improving quality of life and saving $288 million a year in medical and rehabilitation costs if these Guidelines were used more routinely.

I-Behavior offers a number of key features that make it stand apart from many other companies for its cooperative members. Headed by an amazing team, including the Acting Director of the Board of Directors, Mr. Alan Quasha, I-Behavior leads the pack in behavior targeting and more.

Here is a rundown of many of the key advantages offered by I-Behavior:

* Their B2B database includes data on more than 18 million businesses. These include everything from Fortune 100 companies to hard-to-find small businesses. I-Behavior can build the correct model for each specific business with their SIC and firmographic data.

* I-Behavior has the ability to link the predictive power of behavioral targeting with the attitudes that drive the purchase behavior of individuals.

* The I-Behavior cooperative database includes 1700 multi-channel merchants with a total representation of 171 million consumers.

* I-Behavior customizes targeting models for each individual Cooperative member by looking at individual purchase behavior

Alan Quasha serves on the board of directors at I-Behavior, as the acting director. Founded in 1999, I-Behavior is the firm to bring cooperative database marketing to the next level. Created by the man who is considered the father of modern-day direct marketing, Lester Wunderman, I-Behavior was the first to develop the SKU-level purchase date cooperative. This cooperative proved that a detailed purchase history is the most successful predictor of future buying behavior.

aCerno came into existence in 2006 when this idea was expanded. aCerno was the original on-line data cooperative which was anonymous, and showed that similar marketing principles and analytics can transfer to on-line advertising.

Now, ten years later, in 2009, I-Behavior is still leading the marketplace in behavioral targeting. I-Behavior links the predictive power of behavioral targeting with the reasons, motivations and desires that seem to drive purchasing decisions.