Alan Quasha Report

Alan Quasha serves on the board of directors at I-Behavior, as the acting director. Founded in 1999, I-Behavior is the firm to bring cooperative database marketing to the next level. Created by the man who is considered the father of modern-day direct marketing, Lester Wunderman, I-Behavior was the first to develop the SKU-level purchase date cooperative. This cooperative proved that a detailed purchase history is the most successful predictor of future buying behavior.

aCerno came into existence in 2006 when this idea was expanded. aCerno was the original on-line data cooperative which was anonymous, and showed that similar marketing principles and analytics can transfer to on-line advertising.

Now, ten years later, in 2009, I-Behavior is still leading the marketplace in behavioral targeting. I-Behavior links the predictive power of behavioral targeting with the reasons, motivations and desires that seem to drive purchasing decisions.