Alan Quasha Report

I-Behavior is “the premier provider for database marketing solutions in conjunction with behavioral targeting, geared towards multi-channel marketers and advertisers.” I-Behavior can help companies create, build and maintain better customer relationships, on and off-line. Alan Quasha, as the Director of I-Behavior, shares his professional acumen and experience to make I-Behavior the extraordinary, innovative and successful company that it is.

As the director of I-Behavior, one of the world’s leading direct marketing ad agency, Alan Quasha must keep his finger on the pulse of this powerful form of advertising. But what is direct marketing?

There are two parts to direct marketing. One aspect is when advertising reaches consumers directly, without any intervening media. This is usually achieved using mail through the post office, e-mail ads, or telemarketing done over the telephone.

The second aspect of direct marketing involves “direct response” advertising, which consists of causing a specific “call-to-action” such as when an advertisement asks the consumer to “call a free number” or to “visit a website,” which is a trackable, quantifiable response, with disregard to the medium.
Although Lester Wunderman first used the term “direct marketing” in 1967, the practice has been in use since the invention of the typewriter in 1867, exactly 100 years previously.

Alan Quasha is the director of an innovative company known as I-Behavior. This company was founded by Lester Wunderman, who is presently the Chairman of the Board of Directors, where he presides over the world’s leading global direct marketing advertising agency.

I-Behavior was founded in 1958 and was original called Wunderman, Ricotta & Kline.
In the year 1967 Mr. Wunderman addressed an audience at the Massachusetts Institute of Technology, (MIT) in which he coined the term “Direct Marketing” and defined it.

He has led the growth and development, practical and theoretical of the direct marketing industry and has been recognized for his contribution to this field. He was elected to the Direct Marketing Associations’s Hall of Fame in 1983. In 1998 he was also elected to the Advertising Hall of Fame.

Advertising Age named Lester Wunderman as one of the “Top 100 People in Advertising.”

I-Behavior offers a number of key features that make it stand apart from many other companies for its cooperative members. Headed by an amazing team, including the Acting Director of the Board of Directors, Mr. Alan Quasha, I-Behavior leads the pack in behavior targeting and more.

Here is a rundown of many of the key advantages offered by I-Behavior:

* Their B2B database includes data on more than 18 million businesses. These include everything from Fortune 100 companies to hard-to-find small businesses. I-Behavior can build the correct model for each specific business with their SIC and firmographic data.

* I-Behavior has the ability to link the predictive power of behavioral targeting with the attitudes that drive the purchase behavior of individuals.

* The I-Behavior cooperative database includes 1700 multi-channel merchants with a total representation of 171 million consumers.

* I-Behavior customizes targeting models for each individual Cooperative member by looking at individual purchase behavior

Alan Quasha serves on the board of directors at I-Behavior, as the acting director. Founded in 1999, I-Behavior is the firm to bring cooperative database marketing to the next level. Created by the man who is considered the father of modern-day direct marketing, Lester Wunderman, I-Behavior was the first to develop the SKU-level purchase date cooperative. This cooperative proved that a detailed purchase history is the most successful predictor of future buying behavior.

aCerno came into existence in 2006 when this idea was expanded. aCerno was the original on-line data cooperative which was anonymous, and showed that similar marketing principles and analytics can transfer to on-line advertising.

Now, ten years later, in 2009, I-Behavior is still leading the marketplace in behavioral targeting. I-Behavior links the predictive power of behavioral targeting with the reasons, motivations and desires that seem to drive purchasing decisions.

Alan Quasha, in addition to being a partner at Vanterra and President of Quadrant Management, he is the director of I-Behavior, a provider of premier database marketing solutions and a behavioral targeting firm.

Established as a service for multi-channel marketers and advertisers, I-Behavior, will help companies create, build, as well as maintain more profitable relationships with customers, both on and off-line. I-Behavior gives companies the modeling performance, excellent price and superb bottom-line results which you desire in conjunction with I-Behaviors unique marketing solutions.

At I-Behaviour, Alan Quasha director, they help companies meet their marketing objectives. In order to do this consistently I-Behavior looks beyond the demographic profiles and strives to understand the interests and buying patterns of consumers.

Those who want to attract new customers and keep the customers they already have will be wise to form a partnership with the I-Behavior cooperative.