Alan Quasha Report

I-Behavior is “the premier provider for database marketing solutions in conjunction with behavioral targeting, geared towards multi-channel marketers and advertisers.” I-Behavior can help companies create, build and maintain better customer relationships, on and off-line. Alan Quasha, as the Director of I-Behavior, shares his professional acumen and experience to make I-Behavior the extraordinary, innovative and successful company that it is.

Alan Quasha is the director of an innovative company known as I-Behavior. This company was founded by Lester Wunderman, who is presently the Chairman of the Board of Directors, where he presides over the world’s leading global direct marketing advertising agency.

I-Behavior was founded in 1958 and was original called Wunderman, Ricotta & Kline.
In the year 1967 Mr. Wunderman addressed an audience at the Massachusetts Institute of Technology, (MIT) in which he coined the term “Direct Marketing” and defined it.

He has led the growth and development, practical and theoretical of the direct marketing industry and has been recognized for his contribution to this field. He was elected to the Direct Marketing Associations’s Hall of Fame in 1983. In 1998 he was also elected to the Advertising Hall of Fame.

Advertising Age named Lester Wunderman as one of the “Top 100 People in Advertising.”

Alan Quasha serves on the board of directors at I-Behavior, as the acting director. Founded in 1999, I-Behavior is the firm to bring cooperative database marketing to the next level. Created by the man who is considered the father of modern-day direct marketing, Lester Wunderman, I-Behavior was the first to develop the SKU-level purchase date cooperative. This cooperative proved that a detailed purchase history is the most successful predictor of future buying behavior.

aCerno came into existence in 2006 when this idea was expanded. aCerno was the original on-line data cooperative which was anonymous, and showed that similar marketing principles and analytics can transfer to on-line advertising.

Now, ten years later, in 2009, I-Behavior is still leading the marketplace in behavioral targeting. I-Behavior links the predictive power of behavioral targeting with the reasons, motivations and desires that seem to drive purchasing decisions.