Alan Quasha is the director of an innovative company known as I-Behavior. This company was founded by Lester Wunderman, who is presently the Chairman of the Board of Directors, where he presides over the world’s leading global direct marketing advertising agency.
I-Behavior was founded in 1958 and was original called Wunderman, Ricotta & Kline.
In the year 1967 Mr. Wunderman addressed an audience at the Massachusetts Institute of Technology, (MIT) in which he coined the term “Direct Marketing” and defined it.
He has led the growth and development, practical and theoretical of the direct marketing industry and has been recognized for his contribution to this field. He was elected to the Direct Marketing Associations’s Hall of Fame in 1983. In 1998 he was also elected to the Advertising Hall of Fame.
Advertising Age named Lester Wunderman as one of the “Top 100 People in Advertising.”
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