17 Dec
I-Behavior Stands Apart for Cooperative Members
Posted in I-Behavior, Quadrant Management, alan quasha by admin
I-Behavior offers a number of key features that make it stand apart from many other companies for its cooperative members. Headed by an amazing team, including the Acting Director of the Board of Directors, Mr. Alan Quasha, I-Behavior leads the pack in behavior targeting and more.
Here is a rundown of many of the key advantages offered by I-Behavior:
* Their B2B database includes data on more than 18 million businesses. These include everything from Fortune 100 companies to hard-to-find small businesses. I-Behavior can build the correct model for each specific business with their SIC and firmographic data.
* I-Behavior has the ability to link the predictive power of behavioral targeting with the attitudes that drive the purchase behavior of individuals.
* The I-Behavior cooperative database includes 1700 multi-channel merchants with a total representation of 171 million consumers.
* I-Behavior customizes targeting models for each individual Cooperative member by looking at individual purchase behavior
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